Single reviewsThe Other Side Reviews

Ubiquity Machine – Beautiful Girl (2023)

Inspired by the essence of humanity and life in its entirety, US-based Ubiquity Machine touches on joy, loneliness, hypocrisy, futility, boredom and free will in their music. The brainchild of veteran musicians Dan Marsh and Howard Rabach, Ubiquity Machine reach out to audiences with its intriguing sound. This is my introduction to Ubiquity Machine, but they have been turning heads on an international scale. Reaching listeners far beyond their US borders, the lads have been featured on Send Me Your Ears, Rock Era Magazine, Lost In The Manor, Headbangers News, Rising Artists Blog, TJPL News and many more. The latest addition to their discography is the single ‘Beautiful Girl’.

On the heels of their singles ‘Radio’ and ‘Hey You’, Marsh and Rabach layer elements of alternative rock with grunge and post-punk in ‘Beautiful Girl’. Unlike ‘Radio’ or ‘Hey You’, the new single has a smoother, simpler and more tender tone. Moreover, while their previous material presents with a distortion in the arrangement, ‘Beautiful Girl’ showcases a gentler side of Ubiquity Machine. Interestingly, obvious obscurity might not be evident in the new single, but it still simmers beneath the surface with the bold, gruff vocal execution.

A simplistic melody, ‘Beautiful Girl’ is a rock love song. While the mellifluous ballad is charming with a heartfelt tune, it is the eeriness of the song that truly captures my attention. Basic drums and guitars bring a strong rock flavour to ‘Beautiful Girl’ so you do fall into that grunge/alt-rock pool of sound. The thing is, while a steady rock tone exists, a deep haunting sentimentality slivers through with the underlying piano. Add the dulcet vocals and you have a tune rivalling the murder ballads of Nick Cave.

Sophisticated and elegant, ‘Beautiful Girl’ is proof of Ubiquity Machine’s years of experience in the music industry. However, just as the song is elegant and sophisticated, it has a raw innocence and pain draped across making it gritty but smooth.


For more from Ubiquity Machine, check out their official website and Spotify.

This artist was discovered via Musosoup #sustainablecurator