v394 – Clarity (2021)
With his debut single ‘Clarity’, v394 is unleashing his love of pop and industrial music on our ears. Using a sound that would scare away the more boring listener, he infuses a splash of hyper-pop into a smattering of industrial electronic tones and experimental flows. If you are in the mood for a song that is utterly unique and so unlike anything else you could ever listen to, this is definitely the track for you.
Written, recorded and produced by v394, the single fills you with an aggressively weird sound that you strangely can’t get enough of. Drawing on his studies of music production at Stanford University’s Center for Computer Research in Music and Acoustics, he creates a tight arrangement that keeps you guessing from start to finish. With comparisons to an eclectic mix of artists, v394 is letting us all know that he is going to bring something wonderfully unique to our lives.
‘Clarity’ starts its interesting sound from the first moment with light beats that give into an electronic burst. The movement of the music has you grooving to its strange movement that pulls you into the soundscape. This turns into a burst of electronic pop that pulses around some light dance vibes. The merger of industrial sounds and pop sensibilities has been beautifully handled to create a melody that gets you tapping to the beats and going a little crazy on the chorus. The rise and fall of the track are delightful and brings a kaleidoscope of colours to your brain.
Sitting above the experimental edges of the melody are the hyper-pop vocals. There is an almost bubblegum feeling to the vocals that bring bright pastel colours to your senses. While the melody and vocals are a constant pulse against your senses, the lyrics put a smile on your face as you relate to them. As you ride the movement of the single, the lyrics take you to that moment of clarity when everything falls away and you can just breathe out.
With a wonderful fusion of pop, industrial and dance tones, v394 takes you on a weirdly addictive journey to a moment of peace in ‘Clarity’. Both the melody and vocals burst with colourful lights that paint their way across your brain. The vocals have a bubblegum edge that bolsters the relatable lyrics.
Find out more about v394 on his website, Facebook, Twitter, Instagram and Spotify.
